Mobile Gaming Grows Rapidly

Changing Behavior

Research from Mobile Donky found that mobile devices have been playing a key role in changing consumer behavior. Since users can engage with their mobile devices in any setting, they’ve conditioned themselves to transfer seamlessly between their mobile games and other activities. While this allows providers to reach customers more easily, they must also accept that it takes more effort to get their attention.

Drawing Millennials to Online Gambling

Millennials have, surprisingly, been one of the most difficult demographics for online gambling providers to reach, though the increased prevalence of mobile devices is making it easier for providers to connect with this untapped market. In order to reach this demographic, many gaming providers initially marketed free social casino games to younger adults believing that these satisfied customers will ultimately go on to play for real money.

“Mobile Exclusive” Gaming Solutions Gain Traction

Fewer and fewer customers are using their desktop devices to access the Internet. In fact, Google announced that mobile device usage exceeded desktop for the first time ever a couple of months ago. Many of the customers that are abandoning using their desktops in favor of mobile devices are active gamblers, and this trend is having a substantial impact on the online gambling industry.

Some of the gaming providers in question are creating mobile-exclusive services for their mobile patrons. According to E-marketer, this trend is especially popular in the UK, where 5 million consumers rely exclusively on their mobile devices to access gambling sites.

Technological Innovation

The increased use of mobile technology has also inspired companies to become more innovative. Fiona Hickey, Director of BettingJobs, argues that mobile technology will continue to force gaming providers to improve the quality of their offerings by hiring the best talent in order to ensure the best possible experience for their players.

“The transition to mobile has seen many of the major operators that we work with seek to broaden their search in terms of where they hope to find the talent to bring into their businesses. Many more of our clients are now seeking to bring in candidates with experience from outside the industry.”

There are a number of reasons that people seem to prefer the mobile experience over their desktops, though the resolve to create a better mobile experience is likely to ultimately extend to desktop platforms as well to appease rising customer expectatio

Online Gambling Industry Continues to Adapt to Mobile Revolution

Society’s new addiction to mobile technology is having a profound impact on the online gambling industry. Gaming providers must continue to improve their services to retain loyal customers. Their reliance on mobile platforms will likely increase as more customers abandon their desktop devices for smartphones and tablets.